_Teachers campaign for a new contract that’s fair and respected
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BC teachers are launching a new advertising campaign to highlight the importance of reaching a fair and reasonable collective agreement negotiated at the bargaining table.
The three-week campaign comprises two television ads, two print ads, and online pre-roll ads.
One of the TV ads is a quick-paced animation called “Problem/Solution” and its message is echoed in one of the print ads. The other TV ad is entitled “Interest” and it features two BCTF members, addressing the facts and issues in this round of negotiations.
As one of them says: “It’s time for government to invest a bit more in teachers, and a lot more in kids.”
All elements of the campaign can be viewed on the BCTF website at:http://bctf.ca/bargainingAndContracts.aspx?id=25078
BC teachers are launching a new advertising campaign to highlight the importance of reaching a fair and reasonable collective agreement negotiated at the bargaining table.
The three-week campaign comprises two television ads, two print ads, and online pre-roll ads.
One of the TV ads is a quick-paced animation called “Problem/Solution” and its message is echoed in one of the print ads. The other TV ad is entitled “Interest” and it features two BCTF members, addressing the facts and issues in this round of negotiations.
As one of them says: “It’s time for government to invest a bit more in teachers, and a lot more in kids.”
All elements of the campaign can be viewed on the BCTF website at:http://bctf.ca/bargainingAndContracts.aspx?id=25078
